We talked about the army before - as did we talk about the great column in Inc. Magazine from Joel Spolsky of Fog Creek fame. In one of his latest installments Joel discusses an army tactic called “Fire and Motion” and its implications for companies. It makes an interesting read - I personally was aware of the concept, but somehow missed the point that it makes for a great concept to help your company be more successful:

Here is how it works. You fire at the enemy. That’s the fire part. And you move forward at the same time. That’s the motion. Get it?

And he goes on to state:

You’re firing because then your enemy has to take cover. He can’t fire back at you when he’s cowering behind a wall. But firing is not enough. You also have to move forward, or you won’t make any progress. Moving forward brings you closer to the enemy. And closer enemies are easier to hit. You need both — fire and motion — to accomplish anything. Almost every military tactic, whether it’s employed on air, sea, or land, is a variation on this fundamental pattern. Successful business strategies are based on fire and motion, too.

Very true Joel. Read the full article here.