Web 2.0: Pitch Camp x.0 Impressions
I’m just out of the Pitch Camp x.0 session at Web 2.0 Expo in Berlin (who on earth came up with this silly x.0 thing by the way?). It was an interesting experience - I was somewhat shocked (hmm… not sure about the word - might be a bit too harsh) about the basic level of the program. It still looks like German/European startups need to hone their pitching skills on a very fundamental level - so events like these are very helpful.
Having said that, I’m amazed about the fact that startups don’t work on this on their own more and realize the need for them to actually being able to sell themselves in order to attract financing and/or partner with large, established companies. This somewhat falls into the same category as my earlier blog post about startups not following up with their mentors after the Seedcamp week. So - go out to your favorite book store and buy yourself a copy of ‘The Art of the Start‘ from the amazing Guy Kawasaki. Should be necessary reading for every startup. Seriously.