Recommended Read: Reality Check (Guy Kawasaki)
I read a lot of books (yeah, Amazon must love me!). I strongly believe that you can learn a ton by reading the right books - most books I read are therefore either business books or in related areas. Every now and then I come across a book which I think is really worth reading. Whenever this happens I tend to blog about it. Very seldomly I come across a book which I think is a must-read. If you are a regular reader of my blog you will know that the last book which crossed this benchmark was Guy Kawasaki’s “The Art of the Start” - which I consider a definitive must-read for every entrepreneur.
Now Guy’s new book “Reality Check” arrived - and it doesn’t disappoint. “Reality Check” follows an interesting concept - it basically is a collection of ‘essays’ (in lack of a better word) providing battle-proven advice on topics ranging from “The Reality of Starting” via funding, planning & executing, innovation, marketing & sales, hiring & firing to “The Reality of Working” and ends with a chapter on doing good in the world. The individual pieces provide short and precise advice as well as great food for thought - and are either written by Guy (often based on stuff he wrote on his blog before - so if you are intimately familiar with his blog you might find some stuff repetitive) or by co-authors who are authorities on their respective field of work.
The book is an amazing read for every entrepreneur - in Guy’s own words: “I wanted to provide hardcore information to hardcore people who want to kick ass [...]“. And that’s exactly what it is - so now you have two books to buy: “The Art of the Start” to get your company off the ground and “Reality Check” to kick some serious ass (without the usual bull shiitaki or fuzziness which so many business books share).
And now for the best bit - I have a spare copy of the book which I will give away to a reader of my blog. Just send me an email till Sunday Nov 9th, I will draw a name Monday morning and one of you will get their free copy of Guy’s latest book. 